Google Ads for E-Commerce.
Built to scale what actually sells.
More revenue from your ad budget — without chasing vanity metrics or guessing what works. We run Google Shopping, Search, and Performance Max campaigns that drive real purchases, not just traffic.
Your current situation
If you run an online shop, you've probably been here.
Your ROAS looks fine — but profit doesn't.
Google is spending your budget on products with thin margins while your best SKUs barely get impressions. The numbers in the dashboard don't match what you see on your bank statement.
Performance Max is a black box you can't control.
You launched PMax, it spent money, and now you have no idea where it went. No transparency. No levers. Just a blinking green dot and a vague sense that it could be doing more.
Your Shopping feed is full of problems you don't know about.
Disapproved products, missing attributes, generic titles — your feed is costing you impressions every single day. Merchant Center errors pile up faster than anyone fixes them.
Scaling spend just scales your losses.
Scaling spend just scales your losses. You tried increasing budget — and CPA went up, ROAS went down. The account structure isn't ready to scale. You need a foundation, not just more spend.
You're not sure if your tracking is even accurate.
Purchases are firing twice. Or not at all. Or only for some browsers. Attribution is a mess — and every decision you make is based on numbers you can't fully trust.
Your current agency reports results — but never explains them.
Monthly report arrives. Lots of green arrows. No context, no reasoning, no plan for what's next. You're paying for management but getting updates.
This is how we solve it
No guesswork. No generic playbooks. Just structured execution.
Consultation
Profit-first campaign architecture
We build Shopping and PMax campaigns around your actual margin data — so budget flows to the products that make you money, not just the ones Google prefers to show.
Feed optimisation that actually moves the needle
We clean, structure, and continuously improve your Merchant Center feed — fixing disapprovals, enriching titles, and making sure your products are eligible to compete everywhere they should be.
Search campaigns built on real intent
We map your keyword architecture to where buyers actually are in the funnel — separating brand, category, and competitor terms so each campaign has a clear job and a clear success metric.
Conversion tracking you can trust
Before we touch a campaign, we verify your tracking setup end-to-end. Every purchase signal, every value, every attribution window — confirmed. Because bad data kills good campaigns.
Scaling that's earned — not assumed
We scale budget only when the data supports it. Proven campaigns, clean structure, solid ROAS at current spend — then we push harder. Never the other way around.
Reporting that explains, not just summarises
You'll know exactly what changed, why it changed, and what we're doing about it. No vanity dashboards. No green arrows without context. Just honest numbers and a clear direction.
Google Ads for E-Commerce — built around your products, your margins, and your growth.
Most e-commerce brands run Google Ads. Few run them well. The difference isn’t budget — it’s structure. A well-built Shopping feed, a campaign hierarchy that separates winners from everything else, and tracking you can actually rely on: that’s what turns ad spend into a repeatable revenue engine.
We don’t manage ads. We manage outcomes. That means thinking beyond the click — into what your customers search before they buy, what your competitors are bidding on, and which parts of your catalogue deserve more budget and which are quietly bleeding it. Every decision is traceable. Every change has a reason.
Do you recognize yourself?
You've scaled before — and watched ROAS collapse as you did.
Growth unlocked a whole new set of inefficiencies. The account that worked at €5k/month is broken at €25k/month — and nobody told you why.
You've switched agencies twice already.
New agency, same story. Onboarding call, strategy deck, three months of “we’re still learning the account.” You don’t have another six months to wait for results that may never come.
Seasonality hits you harder than it should.
Q4 comes around and your campaigns aren’t ready. Budgets weren’t adjusted, bids weren’t prepped, and you’re scrambling to fix in November what should have been planned in September.
You can see the potential — you just can't unlock it.
The search volume is there. The product is good. The margins work. Something is structurally wrong with the account — and until that gets fixed, more budget won’t help.
How we get started - How we scale
Good results aren’t an accident — they’re the outcome of the right structure, the right strategy, and people who actually know what they’re doing. Here’s what that looks like in practice.
Before we touch anything, we understand everything.
We start by understanding exactly where you are — what's working, what's wasting budget, and what's missing entirely. No assumptions, no shortcuts.
- Full account audit covering structure, bidding, and targeting
- Conversion tracking review — we verify every signal before we trust it
- Competitor and market analysis to understand the landscape
- Budget allocation review across campaigns and channels
- Clear audit report with prioritized action items
Clarity before campaigns.
We align on what success actually looks like for your business — the right KPIs, realistic targets, and a clear plan before anything goes live.
- Business and offer deep-dive to understand what actually drives revenue
- KPI definition tied to real business outcomes, not platform metrics
- Realistic target-setting based on historical data and market benchmarks
- Funnel mapping from click to conversion to customer
- Shared roadmap so everyone knows what happens and when
Built to last, built to scale.
Campaigns built from scratch or rebuilt from the ground up — clean architecture, proper tracking, and a structure designed to scale from day one.
- Campaign architecture built around your funnel and business goals
- Full tracking setup including GA4, conversion events, and attribution
- Ad copy and asset creation aligned with intent and funnel stage
- Match type and keyword strategy built for control and efficiency
- Feed and Merchant Center setup for Shopping and PMAX accounts
This is where the work pays off.
With the foundation in place, we focus on what's next — scaling what works, cutting what doesn't, and consistently pushing performance forward.
- Ongoing performance analysis with clear weekly updates
- Budget scaling tied to performance thresholds, not arbitrary increases
- Continuous testing across copy, audiences, and bid strategies
- Expansion into new campaign types, markets, or channels where it makes sense
- Regular strategy reviews to identify the next lever worth pulling
