The aim of my work was to generate more qualified registrations. The client was looking to increase newsletter subscriptions (on the parent side) and more teacher registrations (on the teacher side). The main pain point was that the previous agency had used unspecific broad match keywords, which led to expensive and irrelevant traffic. The conversion
The client is active in the B2B financial SaaS sector with an international presence but a clear focus on the US market. The objective was to improve Google Ads performance by consolidating campaigns to achieve a target CPL of USD 500.
The client is a direct-to-consumer (D2C) e-commerce company that offers customized veneers. The objective was to reduce Google Ads spend while increasing sales and performance.
The company was already using Google Ads before I took over the management, but there was significant potential to scale and increase efficiency. The goal was to scale the business profitably through Google Ads and increase both revenue and efficiency of advertising spend.
The goal was to maximize ROAS and revenue while keeping ad spend stable. This in the first 22 days after taking over Google Ads management.
Financial service provider for online credit checks, suffered monthly losses of 3000€-5000€ due to a strategy implemented by Google. The aim was to reduce the cost per acquisition (CPA), increase the daily advertising budget and improve the profit margin.
Through the optimization of the Google Ads account, a competitor analysis, the integration of Hub-Spot and corresponding conversion tracking & reporting, we were able to increase the client’s performance and sales opportunities.
Within 6 months, we scaled ad spend by 110% and reduced the cost per qualified lead by 34%
After taking over the Google Ads account on January 22, 2024, advertising costs were almost halved and sales, revenue and ROAS increased.
Within 200 days, we transformed Google Ads from a supporting role to the primary channel for new customer acquisition and significantly increased sales and profitability.
