The client is a direct-to-consumer (D2C) e-commerce company that offers customized veneers. The objective was to reduce Google Ads spend while increasing sales and performance.
The company was already using Google Ads before I took over the management, but there was significant potential to scale and increase efficiency. The goal was to scale the business profitably through Google Ads and increase both revenue and efficiency of advertising spend.
The goal was to maximize ROAS and revenue while keeping ad spend stable. This in the first 22 days after taking over Google Ads management.
After taking over the Google Ads account on January 22, 2024, advertising costs were almost halved and sales, revenue and ROAS increased.
Within 200 days, we transformed Google Ads from a supporting role to the primary channel for new customer acquisition and significantly increased sales and profitability.
