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EDUCATIONAL PROGRAMS & RESEARCH – Scaling B2C lead generation with Google Ads
The aim of my work was to generate more qualified registrations. The client was looking to increase newsletter subscriptions (on the parent side) and more teacher registrations (on the teacher side). The main pain point was that the previous agency had used unspecific broad match keywords, which led to expensive and irrelevant traffic. The conversion
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October 23, 2024
