E-Commerce
The client is a direct-to-consumer (D2C) e-commerce company that offers customized veneers. Customers receive a medical impression kit and get perfectly fitting, high-quality veneers delivered within a week for just €200. The objective was to reduce Google Ads spend while increasing sales and performance.
What have I achieved?
- Reduced advertising expenditure: Reduced from €70,000 to €20,000 per month
- Increased revenue: revenue and performance increased despite greatly reduced ad spend
- Improved efficiency: focus on profitable channels and ads, eliminating inefficient campaigns and optimizing all aspects of the account
How did I achieve it?
- Saving inefficient expenditure
The old agency had inflated advertising spend without regard to results. I stopped inefficient campaigns and reduced the budget from €70,000 to €20,000 without compromising performance. The budget was focused on successful channels. - Manual product optimization
Since the client only has a small number of products, I manually optimized each product in the account. This included adjusting the bids, refining the targeting and testing different product images until we found the best variants. - New conversion tracking
The previous conversion tracking was flawed. I completely rebuilt the tracking system to accurately measure the performance of each campaign and make data-based decisions. Enhanced Conversions and most recently Consent Mode were installed. - Discontinuation of cold YouTube campaigns
The cold YouTube campaigns burned a lot of money without contributing to conversions. I removed them completely to focus the budget on channels that actually deliver results. (Search and Shopping) - New structure of ads and keyword strategy
I completely rebuilt the ads and assets and created new ad copy and creative. I also conducted extensive keyword research, added many new keywords and set up an extensive list of negative keywords to ensure that only high value audiences are reached.
My conclusion
By cutting inefficient spend, manually optimizing each product, rebuilding conversion tracking and refining the keyword strategy, I was able to increase the client’s revenue while reducing Google Ads spend by over 70%. This case study shows how a methodical and data-driven approach can lead to big growth, even with a smaller budget.
